Archive for the ‘Global Marketing Strategy’ Category

3 Reasons You Should Listen To Your Global Customers



3 Reasons You Should Listen To Your Global Customers. There is quite a bit of talk in the localization industry these days about reviewing translations in-house and having native speakers judge translation quality. Entire programs are set up around this notion, separate teams are hired and trained, additional pre-release review steps are built into the […]

Sample Translations, aka Pandora’s Box



SAMPLE TRANSLATIONS, AKA PANDORA’S BOX Have you ever sent someone a document and asked for feedback, all the while dreading that they would tear it apart? Well, the same thing can happen with translations. After all, translations are really just another type of written document and everyone can have an opinion. Sometimes, asking people to […]

MediaLocate Releases Drupal Translation Automation Connector



MediaLocate Releases Drupal Translation Automation Connector. Today, MediaLocate launches a new Translation Management Automation (TMA) connector, a module that helps web content and marketing professionals manage translations directly from Drupal. Users are able to select content, request translations and, once the translations are complete, automatically import them into each locale, ready for approval by in-country […]

4 Tips to Kick-Start Your Games Localization Project



Games localization can be costly, time-consuming, and sometimes downright dangerous. Game developers and publishers looking to wow global players need some guidance to avoid running the risk of damaging their brand’s reputation and missing out on big revenue. Enter Medialocate’s blog post on gaming localization, where we aim to steer you in the right direction, […]

Transcreation: Translation with a Curve


Posted by MediaLocate | Global Marketing Strategy, Transcreation | No Comments July 30th, 2014


Why you may be losing business without it… Let’s say your marketing team comes up with messaging that resonates with your domestic customers. Everyone “gets” your brand, your ads, your banners, everything. You’ve got the local market all figured out. Now it’s time to conquer the global market. You can send your content to a […]

OUR BLOG: ONE WORLD

3 Reasons You Should Listen To Your Global Customers

September 15, 2015

3 Reasons You Should Listen To Your Global Customers. There is quite a bit of talk in the localization industry these days about reviewing translations in-house and having native speakers judge translation quality. Entire programs are set up around this notion, separate teams are hired and trained, additional pre-release review steps are built into the […]

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